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S2208-MBA-8660 Big Data Mgmt for Analytics - 021 - 86474
Focus on realizing business advantage and potential of data assets, operational and business intelligence in managerial decision making. Big data is everywhere. Applied business analytics allows a manager to leverage this data using statistical analysis, including explanatory and predictive modeling and fact-based management, to drive decision-making. Analytics may be used to make decisions across all business realms, including marketing, human resources, customer service, or research and development.